# Actual Qualtrics Pricing 2026

See what 185 teams actually pay for Qualtrics, from real contracts tracked in SpendHound

## How much does Qualtrics cost in 2026?

Based on spend data from actual Qualtrics customers, average SMB pricing for Qualtrics is $53,533 per year, while average enterprise pricing for Qualtrics is $323,532 per year.

SpendHound collects de-identified spend data from 1,000+ companies across thousands of software vendors. This is from 185 Qualtrics customers reflecting actual pricing, not published rates or estimates.

[Learn more](https://www.spendhound.com/methodology) about our data methodology.

### SMB Pricing

(50-1,000 employees)

$53,533 per year

### Enterprise Pricing

(1,000+ employees)

$323,532 per year

## How much is Qualtrics pricing changing in 2026?

Among contributing SpendHound companies, SMB Qualtrics pricing increased by 8.96% year-over-year, while enterprise Qualtrics pricing increased by 30.45% year-over-year.

The Survey and Feedback category overall continues to grow as companies invest in operational efficiency tools. However, finance teams are pushing back on Qualtrics license costs, scrutinizing whether the per-user cost justifies the value across the organization.

### Qualtrics Price Increase Percentages

- SMB: 8.96% Year-over-year based on 44 SMB customers
- Enterprise: 30.45% Year-over-year based on 141 Enterprise customers

## Is Qualtrics cheaper compared to alternatives?

Evaluating Qualtrics alternatives? Whether you’re comparing Qualtrics vs. SurveyMonkey, Qualtrics vs. Typeform, or considering another Qualtrics competitor, actual customer spend data shows clear differences in how these tools are priced in practice.

### SurveyMonkey vs. Qualtrics pricing

SMB pricing for SurveyMonkey averages $4,297 per year, while enterprise pricing for SurveyMonkey averages $38,808 per year.

| Tool        | SMB Pricing   | Enterprise Pricing |
|------------|---------------|-------------------|
| SurveyMonkey| $4,297       | $38,808           |
| Qualtrics   | $53,533      | $323,532          |
| **Delta**   | -92%         | -88%              |

### Typeform vs. Qualtrics pricing

SMB pricing for Typeform averages $1,453 per year, while enterprise pricing for Typeform averages $4,836 per year.

| Tool        | SMB Pricing   | Enterprise Pricing |
|------------|---------------|-------------------|
| Typeform   | $1,453       | $4,836            |
| Qualtrics   | $53,533      | $323,532          |
| **Delta**   | -97%         | -99%              |

### Mentimeter vs. Qualtrics pricing

SMB pricing for Mentimeter averages $659 per year, while enterprise pricing for Mentimeter averages $3,336 per year.

| Tool        | SMB Pricing   | Enterprise Pricing |
|------------|---------------|-------------------|
| Mentimeter | $659         | $3,336            |
| Qualtrics   | $53,533      | $323,532          |
| **Delta**   | -99%         | -99%              |

## Your questions, answered

### How much does Qualtrics cost per month?

Qualtrics pricing varies depending on your usage tier and the features you need. For individual users and small teams, SMB plans typically average around $53,533. Enterprise plans average around $323,532 and add more features and higher usage limits. Custom pricing may be negotiated directly with Qualtrics using SpendHound.

### What are Qualtrics’s pricing plans and which one is right for my business?

Qualtrics offers multiple pricing tiers to match different team sizes and use cases. At an average of $53,533, SMB plans are designed for small to mid-size teams who need core functionality. For larger organizations, Enterprise plans at an average of $323,532 include enterprise-grade features and support. Pricing may be custom and based on headcount, usage volume, and contract length. Most businesses use a combination of tiers depending on team function.

### Can you negotiate Qualtrics pricing?

Yes, Qualtrics pricing is negotiable — particularly at the enterprise tier and for high-volume usage. While list prices for lower tiers are sometimes fixed, SMB and Mid-Market companies spending above $53,533 and Enterprise companies spending above $323,532 have meaningful leverage to negotiate discounts and favorable contract terms.

### How does Qualtrics pricing compare to competitors like SurveyMonkey, Typeform, and Mentimeter?

Across the major Survey and Feedback providers, list pricing for comparable capabilities is generally similar, but real differences emerge in performance per dollar for your specific use case. On average, Qualtrics is priced at $53,533 and $323,532 for SMB and Enterprise plans, respectively. SurveyMonkey runs at an average of $4,297 and $38,808. Typeform is priced at $1,453 and $4,836, on average. Mentimeter pricing averages out to $659 and $3,336.